I think that an effective magazine avert is one that conveys an idea or lifestyle, that is associated with the brand, and aslo contains information about the brand at a glace with clear instructions of where to find more details. For example a cloths brand would have a model dressed in there cloths and in a situation that the reader would like to see them selves in.
The advert above is a prime example of the brand selling a lifestyle. If this was a photo of the same model in the same cloths but in a clinical white studio, as a reader you would not feel the same way towards the brand. By having the model in this situation the advert is telling you "if you buy this brand, you too can be part of this situation and have the same lifestyle as the picture shows". The reason this works is that the lifestyle that are shown to promote brands don't actually exist so people constantly buy into the brands "lifestyle", trying to be part of it.
This is an advert that coneys both an idea and a lifestyle. This advert says "with this phone you can get a girl like this" or "with this phone you can feel like this". The other element of the advert is that the photo was taken with the phone they are promoting, re-enforcing the main selling point of the product.
No comments:
Post a Comment