An example of a web banner that I consider to be a really good.

Static Website Banners.

This is an example of a static website advertising banner that works really well. This banner is featured on many creative websites. The way that the advertising agency has formatted it, is so that it will not look out of place on a blog. The other advantage to this website banner is that incorporates many ads into one banner which give the company that is advertising it's products, more choices into the size of their ad.

Flash and Interactive Website Banners.


There are many advantages to using a flash based interactive website banner, such as the user can experience rich and free flowing graphics. However there is a major floor that has arisen with the growth in mobile devices especially those that use touch as the input. With a touch device the user cannot use such features as roll-overs and many mobile devices now do not even support the flash platform, which from a website owner/online advertising point of view means there is little point in producing an advert that is not going to be seen by every user that come to the site.

Despite these downfalls I have found a flash advert that I think is effective.

Screen shot of the flash advert.

Above is a screen shot (still) of the advert. For the interactive version click here.

I think this advert works well because from a data collection point of view there is only two possible answers, and the website user is far more lightly to click a "Yes" No" than to click on an ad that tells them they come win a holiday.

Also the choice of the background image is very good, they have chosen a photo that is relevant to the question and not used some crazy animated character.

This advert grabs the attention of the user by its opening sequence, and if the ad was to be off the page (at the bottom of the webpage so not view when the page loads) the faces are animated with a small amount of movement witch keeps the ad noticeable. I also think that the small movement of the faces is far more effective that if there was a big animation taking up the whole ad. I think this because as a user you automatically ignore the big animations, but if there is a consistent movement in the corrner of your eye then it intestates you and you are far more lightly to do anything to get rid of it.

Animated .GIF Images.

For the reasons I stated above more adverts are becoming animated .GIF images. The advantage to this is that they will run on any web browsing device, they convey a clear message and are easily produced.