Guerrilla advertising an unconventional form of advertising that usually requires a smaller budget than usual. The aim of these ads is to be shocking, creative and memorable rather than the traditional "in you face every where you go" advert. What guerrilla ads lak in numbers they make up in creativity, for example the photo above shows a hand grip on public transport. When you are on the bus or train you are just waiting for the time that you get off, and this watch brand has utilised this making their ad interactive allowing the commuter to "try on" there watch while they wait.
The advert above shows the scale and creativity level that guerrilla ads go to. This advert is for an all you can eat rest stop which with the photo and tunnel is perfect for that.
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